Pharynx

Neha Baluni

Neha Baluni is a content strategist and technical writer. With a strong passion for storytelling, she has primarily covered topics around AI, agentic systems, and digital transformation translating complex concepts into clear, business-focused narratives. Her work bridges strategy and execution, helping organizations understand not just what technology is, but how it creates real-world impact.

Pharynx Insights: The holy grail of call intelligence for revenue & CX 

Pharynx Insights: The holy grail of call intelligence for revenue & CX    Reaching to the destination but never being able to enjoy the view represents the classic CEO problem wherein the data is there but not in an actionable format.      And this gap between knowing and acting is where growth quietly slows down.    Consumer data is the […]

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AI voice agents for lead qualification: scale calls without scaling headcount 

Tons of outbound leads, countless inquiries, and clients lingering on the verge of conversion, this has always been the story for most growing businesses.       Traditionally, sales teams have struggled under the weight of this workload. The fact that every lead requires attention, every query needs a response, and every follow-up takes time put stress on

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Pharynx Insights: Product at a Glance  

Business leaders today are hanging at the edge of decision making not because of lack of data but because of overload of it. There are teams buried underneath dashboards, conflicting reports, fragmented tools, and spreadsheets that tell an entirely different story.   The pressure to make the right decision faster, smarter while striking all the right

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How AI is redefining b2b sales cycles through smarter lead validation 

When it’s about sales, every second counts and every lead matters. However, most sales teams spend majority of their time chasing leads that never convert. Additionally, there is high opportunity cost involved in manually validating leads in follow-up calls, and in analyzing inaccurate data. And that’s where AI or Artificial Intelligence is rewriting the rules of engagement.  Inclusion of AI in sales

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Automating cold calling with AI to address B2B sales objections

Automating cold calling with AI to address B2B sales objections

Cold calling objections are inevitable. And increasingly expensive.  They happen when prospects end conversations before you can demonstrate value. The catch is – these objections often aren’t valid rejections. They’re automatic responses designed to end uncomfortable interruptions.  Most sales reps don’t know how to handle this. They treat “We’re not interested” as a hard no

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Automating lead engagement with AI voice agents

How AI reduces B2B sales conversion cycle through automated lead engagement

Imagine the possibilities if you could validate leads the moment they enter your CRM.  And all that without exhausting your SDRs or making prospects wait! A system working 24/7, across time zones, qualifying leads, answering questions, and booking meetings at scale. It could change your entire lead workflow, don’t you think?  Faster follow-up usually means

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How abandoned cart recovery impacts Customer Acquisition Cost (CAC) in 2025

You’ve successfully moved prospects through your entire funnel.   They’ve gone from strangers to visitors to engaged shoppers, selected products, and even initiated checkout. All that momentum – and all the marketing investment behind it – evaporates the instant they abandon their cart instead of completing purchase.  In 2025, with customer acquisition costs climbing across every

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7 checkout fixes that help D2C brands recover abandoned carts fast

You’ve brought a potential customer to the checkout page, which is a huge win.   They’ve found a product they like, added it to their cart, and are ready to buy. But then… they leave.   This is a common and frustrating problem for many D2C brands. In fact, on average, around 70% of all online shopping

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How AI-driven cart recovery can transform abandoned carts into ROAS wins

If you’ve seen the movie Titanic, you may recall the lookouts scanning the calm waters that night. On the surface, everything appeared clear, until the iceberg emerged unexpectedly. Although everything appeared to be smooth sailing, a massive iceberg lay hidden beneath the surface.. most of it out of sight, posing a serious threat.  That’s exactly

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How leading D2C brands reduce cart abandonment by removing hidden friction in the customer journey

In D2C, every abandoned cart is a chance to turn hesitation into a loyal customer.  Yet despite major strides in performance marketing, conversion optimization, and UI design, cart abandonment remains one of the most persistent and costly challenges digital brands face today.  Globally, the average cart abandonment rate sits at 70.19%, with mobile abandonment spiking

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