Mili Garg

You’ve brought a potential customer to the checkout page, which is a huge win.   They’ve found a product they like, added it to their cart, and are ready to buy. But then… they leave.   This is a common and frustrating problem for many D2C brands. In fact, on average, around 70% of all online shopping […]

If you’ve seen the movie Titanic, you may recall the lookouts scanning the calm waters that night. On the surface, everything appeared clear, until the iceberg emerged unexpectedly. Although everything appeared to be smooth sailing, a massive iceberg lay hidden beneath the surface.. most of it out of sight, posing a serious threat.  That’s exactly

In D2C, every abandoned cart is a chance to turn hesitation into a loyal customer.  Yet despite major strides in performance marketing, conversion optimization, and UI design, cart abandonment remains one of the most persistent and costly challenges digital brands face today.  Globally, the average cart abandonment rate sits at 70.19%, with mobile abandonment spiking

Here’s a number that should keep every D2C founder awake at night: 70%.  That’s how many shoppers add items to their cart and then… vanish. Gone. Without a trace.  We’re not talking about window shoppers here. These are people who were this close to handing you their money. They found your product. They wanted it

What if every lead heard from you within seconds of filing lead form and more of them turned into paying customers?  Imagine a system where no lead ever goes untouched, and your first outreach happens when curiosity and intent is at its highest. And this is often within moments of the lead entering your CRM. 

AI hallucinations are very real and increasingly relevant.  They happen when LLMs (large language models) confidently generate answers that are flat-out wrong.   The catch is – this tendency to ‘hallucinate’ is an inherent byproduct of how LLMs are trained.  They don’t “know” things the way we do. Instead, they predict what sounds plausible based on

What if your best sales rep never slept, never forgot a lead, and never missed a follow-up?  Sounds too good to be true? Only until now.  But first, let’s understand where most deals get stuck. It occurs when there’s a gap between interest and action.  A lead requests a demo… then disappears. A follow-up gets

AI is already changing how businesses work. However, for most, it remains working in the background as an assistant. You see it in forecasts, email suggestions, and automated support replies.   Helpful? Definitely. But mostly reactive.  However, there’s a transition happening. Across teams, AI is supporting communication and starting to own it. And not in a

Agentic AI is having its moment. It’s making decisions, taking actions, and collaborating with your tools.  Suddenly, your team has tools that can browse the web, write a blog post, fill out a spreadsheet, book a meeting, make calls, and update CRM.   Impressive? Absolutely.  But as with any emerging tech, there’s a gap between what

You’ve seen what AI can do. But what if it could do more than just assist? What if it could actually run the process? Most teams already use AI. It drafts emails, suggests content, supports customer service, and helps with faster decisions. Useful? Yes. But surface-level.  But there’s a difference between AI that assists and AI